Business Opportunity seems bigger and brighter when you advertise the benefits. We have been conditioned by years of radio and television advertisements to believe that “new and improved, bigger and better, faster and sleeker” products will improve our life in ways we never thought of. Market share is determined by how well the benefits are portrayed to the ultimate consumer. The same is true in any business opportunity.Companies spend millions of dollars on advertising every year to bring their products into your home. The better the advertisement, the more likely you will buy from them. Even a one time purchase by people who just want to give it a try can increase the company profits. The goal of course is to create loyal customers who will continue to purchase.Think about how many times have you gone out and purchased a product because a product was advertised with new properties that work better, save you money or save you time. Radio and television advertising have been the most powerful advertising media for several decades.Business opportunity for the average person is no different. If you want to own a successful home business you must learn how to advertise. The most cost effective way to own a business today is to have an internet based business opportunity. Internet business start up costs is often less than $5000 and low monthly overhead costs.During recessions and economic hardship, advertising is even more important. Competition for the purchasing consumers can make or break a company. Marketing and advertising campaigns online are also a fraction of the cost of traditional business. If you are willing to learn some basic marketing techniques and roll up your sleeves and implement what you learn you can launch some effective campaigns for next to nothing.The problem with many online entrepreneurs is their expectations are unrealistic. Even when we way we don’t believe in “get rich quick” type hype, the expectation is quick returns and big profits in a few weeks or months. If a business opportunity online is not returning a substantial profit, entrepreneurs will drop it like a hot potato and move on to the next great business opportunity to make their fortune.Studies on recessions and advertising summarize that recessions are a time of great opportunity especially for online entrepreneurs who want to start a home based business. Advertising is the best defense against a recession. Instead of cutting back on advertising more time and effort should be put into advertising campaigns.The average evaluation time for any advertising campaign is about six weeks. This means that any promotional material you release today will have its greatest effect in about six weeks. Online entrepreneurs expect quick results; when there is not any tangible results and are not reaping any benefits after a month will lose faith and quit. Those who stay the course and continue their advertising will start to notice an increased interest in their business opportunity.No one would stay with a business that is going nowhere or even worse turns out to be a scam. I sometimes hear people say they have to stay with a business until they have made their money back and then they will quit. Their belief is either the business is not viable because of start up cost, product cost or product value to the ultimate consumer. People in this mindset are generally in a higher cost opportunity and want to get their money back.Staying with a business that you no longer believe in just doesn’t make any sense. If you are not 100% committed to your product or service why would anyone buy from you? Money can not be your only motivator if you want to have a successful business online. Selling a business opportunity, product or service that you don’t believe in puts you in the same category as a scammer who is deliberately trying to separate you from your money. Stop spinning your wheels and find a business opportunity you can be proud of.