Local business search engine optimization (SEO) advertising is not a new concept for larger businesses, but smaller businesses are just now getting in the game. Local SEO is a means of driving new customers to a local business’ web site instead of a national chain location. Using local SEO ads, a local company could easily change their average 1,000 monthly visitors to 50,000 monthly visitors.These local ads can be accomplished in a few different ways. Using pay-per-click, many businesses break into the internet scene, but there are a few cons to using this type of ad. Unless your business offers a community area, offers different content that is rarely found on the internet or is a valuable online service, the traffic only comes as long as you pay through pay-per-click or otherwise known as PPC. The minute a business stops offering payment for the traffic, it is no longer coming in droves. Here are a few ideas on how to be the most out of your local business advertising.Google AdWords, MSN and Yahoo are considered great companies that offer good paid traffic. These each use the pay-per-click system, which allow you to enter your own keywords to help drive traffic to your site. Each of these companies are intertwined with their respective major search engines, so you could get the most out of your money using one of these. Since they have the amount of traffic to support ads like this, there are sometimes problems getting the ideal keywords for your business unless you want to get into a bidding war for their use. In this aspect, it pays to do your homework and find alternate keywords for a business site. There are many keyword tools available to find out how many visitors certain keywords offer on a monthly basis, and these keywords are generally less expensive and offer high traffic.Other advertising practices include banner exchanging, but beware of who you exchange with. Some companies will allow you to paste their banner on your site and vice versa, and this is supposed to drive traffic to both sites. However, most of these are low quality visitors and most operate bots. Some even pay people to visit your site but not participate. This means you are getting people that are not interested in your site, and this could even get your site banned from search engines.One of the best ways is natural search advertising or search engine optimization. Targeting geographic terms relevant to your industry makes it a lot easier and cheaper to rank your site for those terms. Once you are ranked in the top 10, you begin to see targeted traffic from visitors seeking to utilize your services or buy your product. It is quite cost effective as well as compared to PPC since you don’t pay each time your ad gets clicked. Rather, you invest in maintaining the top ranking for your site in order to continue driving visitors to your site. It is a known investment quantity that will only serve to improve your market dominance over time.
Having decided what you are going to be doing on the Internet or found your product, or niche market next you will need to Market your product. To do this we will take a look at some of the different platforms one can use.By now you should have decide what platform are you going to use to promote, not only the product but yourself. This is your Business, at the end of the day you want people to know who you are, or who your Business is. You need people to learn to trust you, know that when they see your name or your Business Name they are getting a good deal for their money.If people feel they can’t trust you word is spread very quickly on the Internet. So you need to be careful, conduct your business as openly and transparent as you can. If you make promises or claims, you need to adhere to these. You want people to see you as being trustworthy, reliable, and honest in your dealings with your customers. It is the same if you were to open a business in High Street, if you advertise Fresh ripe apples but are actually selling rotten apples, you know soon no one will visit your shop. The same rules apply on the Internet.Once you know where you are going on the Internet have then need to decide how you are going to get your business noticed, and bring in customers. There are many different ways to do this, and depending upon you pocket what you can and can’t afford.You may decide to use emails but you will need a list. To get a list you will either need to build your own or you could buy one from someone who already has a list on the Internet. There are many books out there with information about List building.As with any business you may look at Advertising, there are many places one can go to to get your business advertised, like Google, Yahoo, Amazon etc, some though you may find will cost you more that others, to use. If you look at a lot of web-pages, you will see little Advertisements on the pages, from some of the above. So they would depending upon the type of advertising you go for, place your add along with these on other peoples web sites.You could ask someone, to put an small add on their web page for you, but here you need to be careful to find someone who is not in competition to you, but rather compliments your business. For instance you are selling dog training, find someone selling training devices, tool or toys. Their products compliment your own.You also may decide to open a Blog – I have heard of about fifteen different Blog sites out there, although you would probably be better off staying with the most popular ones. If you decide to use your Blog as your Platform for selling, you will need to keep it up to date on a regular basis, with new and informative information.