Local business search engine optimization (SEO) advertising is not a new concept for larger businesses, but smaller businesses are just now getting in the game. Local SEO is a means of driving new customers to a local business’ web site instead of a national chain location. Using local SEO ads, a local company could easily change their average 1,000 monthly visitors to 50,000 monthly visitors.These local ads can be accomplished in a few different ways. Using pay-per-click, many businesses break into the internet scene, but there are a few cons to using this type of ad. Unless your business offers a community area, offers different content that is rarely found on the internet or is a valuable online service, the traffic only comes as long as you pay through pay-per-click or otherwise known as PPC. The minute a business stops offering payment for the traffic, it is no longer coming in droves. Here are a few ideas on how to be the most out of your local business advertising.Google AdWords, MSN and Yahoo are considered great companies that offer good paid traffic. These each use the pay-per-click system, which allow you to enter your own keywords to help drive traffic to your site. Each of these companies are intertwined with their respective major search engines, so you could get the most out of your money using one of these. Since they have the amount of traffic to support ads like this, there are sometimes problems getting the ideal keywords for your business unless you want to get into a bidding war for their use. In this aspect, it pays to do your homework and find alternate keywords for a business site. There are many keyword tools available to find out how many visitors certain keywords offer on a monthly basis, and these keywords are generally less expensive and offer high traffic.Other advertising practices include banner exchanging, but beware of who you exchange with. Some companies will allow you to paste their banner on your site and vice versa, and this is supposed to drive traffic to both sites. However, most of these are low quality visitors and most operate bots. Some even pay people to visit your site but not participate. This means you are getting people that are not interested in your site, and this could even get your site banned from search engines.One of the best ways is natural search advertising or search engine optimization. Targeting geographic terms relevant to your industry makes it a lot easier and cheaper to rank your site for those terms. Once you are ranked in the top 10, you begin to see targeted traffic from visitors seeking to utilize your services or buy your product. It is quite cost effective as well as compared to PPC since you don’t pay each time your ad gets clicked. Rather, you invest in maintaining the top ranking for your site in order to continue driving visitors to your site. It is a known investment quantity that will only serve to improve your market dominance over time.